The trading company, which started the history of Noritake trademark was Morimura Brothers in New York in 1876. The company imported chinaware, curiosities, paper lanterns and other gift items. Founders of the business were Ichizaemon Morimura VI and his brother Toyo. In 1890s the company started working on design improvements for the pottery and porcelain ware
In 1904 the Nippon Toki Kaisha, Ltd. closely connected with Morimura Brothers in the village of Noritake established a factory. The village was situated near Nagoya, Japan. The idea was to produce western style dinnerware for export. First export western style dinner set called Sedan was however ready yet in 1914.
In 1920s were stared assembly lines allowing production of high quality porcelain items, yet still affordable.
The Japanese parent company did not officially change its name to the Noritake Co., Limited until 1981.
