The factory was established in 1906 by business partners Jacob and Schödl. After a few years Schödl reduced his interest in the factory and Jacob had to look for a new partner. He found Hertel who got involved in management.
Consequently renamed to Porzellanfabrik Hertel, Jacob & Co. G.m.b.H. and restructured in 1913 factory became famous. Their workmanship was said to be comparable to Rosenthal of Bavaria.
After World War II, the company again modernized and automated a manufacturing process. This lead to a slight drop in quality. Decorations and design didn't reach the prewar standard.
In 1968 the factory was taken over by the Melitta company. The porcelain part of business wasn't able to sustain itself. Aditionally, Melitta had its own problems and decided to concentrate on the core business, which was producing coffee filters. Eventually in 1969 former Hertel Jacob porcelain factory ceased to exist.
Rehau is a municipality in the district of Hof, Germany, where the Hertel Jacob factory was located.